E’ partita a giugno 2014 una nuova campagna pubblicitaria dell’iPhone 5s. Al centro dello spot le possibilita offerte dal cellulare della Apple nell’ambito sport e fitness.

A fare da colonna sonora al minifilm è una vecchia canzone dal titolo Chicken Fat (The Youth Fitness Song), un brano commissionato dal President’s Council on Physical Fitness nel 1962 – durante la presidenza John F. Kennedy – a Meredith Willson e cantato da Robert Preston. Lo scopo della campagna divulgata nelle scuole era proprio quello di promuovere l’attività fisica tra i giovani.

Il testo della School Version di Chicken Fat (The Youth Fitness Song)

Touch down
Every morning
Ten times!
Not just
Now and then.
Give that chicken fat
Back to the chicken,
And don’t be chicken again.
No, don’t be chicken again.

Push up
Every morning
Ten times.
Push up
Starting low.
Once more on the rise.
Nuts to the flabby guys!
Go, you chicken fat, go away!
Go, you chicken fat, go!

Good morning!
Hands on hips, place!
Now then, touch your toes with me. Ready!

Touch down (up)
Every morning (down)
Ten times!
(Up) Not just (d-) [he mistakenly starts to say “down” here]
(Four!) Now and then (up)
(Five!) Give that (up) chicken fat
(Six!) Back to the (up) chicken and
(Seven!) Don’t be (up) chicken (Eight!) again
(up) No, (Nine!) don’t be (up) chicken again. (Ten…halt!)

Hit the dirt! Hit!
Push ups next,
Nice and steady.
Not too fast.
Ready!

Push up (down)
Every morning (up)
Ten times!
Push up,
Starting low.
(Down! That’s five.) Once more (down) on the rise
(Six!) Nuts to the (down) flabby guys.
Go, you chicken fat, go away (down).
(Nine) Go, you (down) chicken fat, go!
Ten, and halt!

Now, struggle up to your feet!
Strug…(Struggle!)
March in place, march!

Left! Left! Left! Left!
Left a good pound and a quarter.
Was it right, right that it should be left?
Yes, I left! Left! Left! Left!
Left a good pound and a quarter.
It was right (left), right (left) that it should be left!

And halt! One, two.
Next, sittups.
Everybody’s favorite, so on your back, drop.
All right girls, you’re in this too.
Arms over head, flop!
C’mon girls, now!
Sit up!

Sit up (down)
Every morning (up)
Ten times
Sit up (down)
(Up) On your seat. (down)
(Five) Swing that rusty gate.
(Six) Don’t drop the tempo, mate.
(Seven) Can’t win draggin’ your feet.
(Eight) No, (nine) can’t win draggin’ your feet.
Ten, and halt!

Now on your feet, up!
Everybody, hands on hips, place.
Twist your trunk to the left, ready!

Twist left, front,
Now the right side,
Ten times!
Twist left, front
(Right) Grunting low (front)
Grunt!
(Ungh!) Louder!
(Ungh!) Front, now!
Left and front and everybody sing!
Go, you chicken fat, go!

And, halt.
Fingers back of your neck, lace.
Right foot forward, place.
The pogo spring, landing on alternate feet.
Ready!

Spring left,
Spring right,
Higher!
Higher!
Up, down,
Up, down,
Higher!
Higher!
Wait, not too high!
Up, down,
Up, down,
Up, down,
Halt!

Drop your hands to the side, feet together, place.
Overhead, clap, and jump to stride.
Known as the jumping jack far and wide.
All right, are you ready? Ready!

Jump, two! Clap, Two!
Clap, two! Clap, slap!
Clap, slap! Clap, slap!
Jump, two! Jump, two!
Jump, it’s good for you.
Three more is all we do.
Jump, two!
And…halt and sing!
Go, you chicken fat, go!

March in place,
March! Left! Left! Left!
Left a good pound and a quarter.
Was it right, right that it should be left?
Oh, I left! Left! Left! Left!
Left a good pound and a quarter.
It was right (left), right (left) and halt.
One, two.

Palms up, arms to the side, raise!
Next we’re gonna do backwards circles,
Ready? Ready!

Circle round, round, round,
Back and around, back and around.
Back and around, back and around.
And back and around, and reverse.
And around, Front and around.
Front and around, front and around.
Front and around, and halt.

Arms to the side, place.
On your back, drop.
And now, raise your legs in the air, raise!
It’s the bicycle ride!

And, pump, pump, pump, pump,
Pump, pump, pump, pump,
Pump, pump, pump, pump,
Pump, pump, and…
Halt.
On your feet, up
Quickly, quickly, next
Inhale, arms sweep up inward,
Exhale, arms out and down.
(Inhale, arms sweep up inward,
Exhale, outward, down.)
Ready!

Inhale, slow
Every morning
Exhale, clear down.
Inhale, take the air!
Down and around and inhale.
Grab that oxygen,
Exhale and try again!
You’re not getting your share.
(Clear down) No, (inhale) you’re not getting your share!
On the down, halt!

The tortoise and the hare next.
First the tortoise.
Bend the elbow, and run in place.
Ready? Ready!

Running, (two)
(Run)
Like a tortoise,
(Okay)
Too far, and too slow.
Now double up, ready!
(Running)
Run two three four,
(Like a hare)
Run two three four,
(Now you are)
Run two three four,
(Getting there)
Run two three four,
Go you
(Run two three four)
Chicken fat,
(Run two three four)
(Go away!)
Everybody sing!
Go, you chicken fat, go!
Go!
Go!
Dismissed!

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